Western Kentucky University Department of Biology
This is a logo and branding strategy for the biology department at Western Kentucky University. When designing it, I was inspired by the idea of change, and evolution. Just as all things do, our knowledge also grows and adapts. This is never more true than in the university environment, and so, I chose to illustrate a finch. But not just any finch...
This finch is meant to represent the birds that Darwin was observing in the Galapagos while discovering evolution, and writing his famous work, The Origin of Species.